Whether hard copy or digital: In many business areas catalogs are the core sales promoters. Using PIM systems and database publishing, the catalogs we create leave absolutely nothing to be desired in terms of topicality, variation, language and format.
PIM systems – Collect once, use repeatedly
Up to date, fast and cost-efficient – anyone wishing to successfully market a comprehensive product portfolio will find a PIM system indispensable. A product information management system (PIM) is used to catalog all products online including technical data and images. This complete product database forms the basis for printed and online catalogs, data sheets, product lists, webshop etc.
Basis for data: Product details, images, documents, films, audio files etc. can flow into the PIM system from a variety of sources – from ERP systems, for example.
PIM system: System for centralized administration, configuration, structuring, augmentation and translation of product data.
Output: Virtually no limit to the processing and output of product data via various media channels.
Marquardt – One investment, continual savings
With our support, Marquardt used the pending republication of their general catalog to switch from manual catalog preparation to a PIM-based solution. Now, product lists can be issued, up-to-date print catalogs and data sheets created, and the online catalog and B2B webshop maintained for a fraction of the time and cost.
Veratron – Proven products newly presented
Veratron is the name of the newly founded Swiss company that continues the "VDO Marine" product division from the Continental Corporation. The rebranding of the product catalogs to the new corporate design was a logical step we were thrilled to take on – starting with the layout typesetting of the English catalog, to translation management and foreign language typesetting for five additional languages.