Mobatime Initial support for brand redesign
Mobatime AG has the resources and knowledge to independently create its own printed material. However, to gain inspiration for a successful brand face-lift the Swiss company turned to the specialists. The result is a modern and unique image that highlights the character of the company with precision. With a corporate design manual, layout templates and scripts to create the characteristic, variable data clouds, Mobatime is armed with everything it needs to independently implement a professional brand presence.
Maurer Minor changes, major impact
Only small changes were required to rework the Maurer logo in order to harmonize perception, increase presence and minimize the number of versions across all the various media. A straightforward design to enable a clear positioning was also part and parcel for the business stationary. Processing extras such as edge coloring, partial UV coating and matt film lamination lend the business cards that certain something.
Continental Universal vs. specific targeting
The Vehicle Electronics division of the Continental Group develops solutions that are used for a diverse range of vehicles. The fact that universally applicable product flyers can be combined with a specific targeted approach is evident from the communication guidelines developed by com-a-tec. Accordingly, the guidelines combine target group folders with universal flyers and define target group icons and three-layer cover motifs with product benefits and images.